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My 3+ years at Groundswell Cloud Solutions

Dreamforce 2022

Dreamforce is one of the largest global tech events in the world and we needed to make a splash in a sea of partners. Our venue was t Leo’s Oyster var with 1,200 attendees for both nights. I had months of lead up for mail communications, social media posts and other communications across various channels.

The event had a 40% ROI. We spent around 140K and got 3M in sales with 11M in the pipeline for the next year.

GS Devops Mate

In November of 2020 our CTO came to me with GS DevOps Mate. This is a toolkit that they used for a client and wanted to make it open-source and give it back to the Salesforce community as well as show off our talents expertise. In addition to our Webinar, email campaign and landing pages we were active on social media and created several blog posts to promote this free open-source toolkit. We utilized our website, Twitter, Linkedin, Youtube, Instagram, for an omni-channel strategy.

Links:

Youtube: Video 1, video 2, webinar

Blog Posts: Intro, part two, part three, github actions, bitbucket,

Connections 2022

This Marketing Cloud conference was live tweeted, shared on Linkedin and instagram. We had a social media campaign and direct outreach leading up to our event.

NwHacks

In 2019 to 2021 we sponsored NwHacks a local hackathon and got great interactions with potential new hires and generated local brand awareness.