https://www.kathrynlhall.com/technical-blog daily 0.75 2025-02-25 https://www.kathrynlhall.com/technical-blog/2022/12/20/editorial-work monthly 0.5 2023-09-18 https://www.kathrynlhall.com/technical-blog/2022/2/15/groundswell-cloud-solutions-press-release monthly 0.5 2022-12-20 https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/925b7415-6f93-4e73-88a6-1dfa3fe5e173/Tabloid%2B-%2B1.png Technical Writing Blog - Groundswell Cloud Solutions Press Release - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.kathrynlhall.com/technical-blog/2023/6/1/groundswell-cloud-solutions-interview-writing-assignment monthly 0.5 2023-08-15 https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/3e7138dc-43d3-4ffc-9a7c-54afa6abe2fc/Screen+Shot+2023-06-01+at+4.33.22+PM.png Technical Writing Blog - Groundswell Cloud Solutions Interview Writing Assignment - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/acd5a965-81e3-406d-9a59-3f1acdbc7374/Screen+Shot+2023-06-01+at+4.33.11+PM.png Technical Writing Blog - Groundswell Cloud Solutions Interview Writing Assignment - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/a5b68ef9-baf0-4b0b-a184-e3dc2ae6449f/Screen+Shot+2023-06-01+at+4.35.02+PM.png Technical Writing Blog - Groundswell Cloud Solutions Interview Writing Assignment - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/795a64d7-e042-48f0-8b35-27f1f4ddab42/Screen+Shot+2023-06-01+at+4.34.48+PM.png Technical Writing Blog - Groundswell Cloud Solutions Interview Writing Assignment - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.kathrynlhall.com/technical-blog/bookreview monthly 0.5 2022-12-20 https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/55ea6079-d63b-4191-b241-d11c45782d2f/Screen+Shot+2022-02-15+at+12.50.10+PM.png Technical Writing Blog - Book Review: L'Appart - Book Review: L'Appart Review of David Lebovitz's L'Appart: The Delights and Disasters of Making My Paris Home https://www.kathrynlhall.com/technical-blog/2022/2/15/winter-mixer-press-release monthly 0.5 2022-12-20 https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/325e447e-4086-4714-b311-fcb54249a2eb/Winter%2BMixer%2BPress%2BRelease%2Bcopy.jpeg Technical Writing Blog - Winter Mixer Press Release - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/d6d52440-7d8e-41a8-a137-a2df0e304a57/320027246_414271110842811_2318065994539255171_n.jpg Technical Writing Blog - Winter Mixer Press Release - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.kathrynlhall.com/technical-blog/2022/3/26/the-autobiography-of-jane-eyre monthly 0.5 2023-06-30 https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/6bc751db-f847-413f-a31d-43c1b9fcc326/Screen+Shot+2022-12-20+at+10.53.16+AM.png Technical Writing Blog - The Autobiography of Jane Eyre - KalamaTea Production - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/c748e5e1-b070-4dff-b90e-09e61d778194/Screen+Shot+2022-12-20+at+11.06.52+AM.png Technical Writing Blog - The Autobiography of Jane Eyre - KalamaTea Production - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/a09c2fe7-d233-49e5-bfdc-c0e95c16c810/51701487_10161213971200265_1912706381819936768_n.jpeg Technical Writing Blog - The Autobiography of Jane Eyre - KalamaTea Production - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.kathrynlhall.com/technical-blog/category/press+release monthly 0.5 https://www.kathrynlhall.com/technical-blog/tag/promotions monthly 0.5 https://www.kathrynlhall.com/technical-blog/tag/Promotions monthly 0.5 https://www.kathrynlhall.com/technical-blog/tag/france monthly 0.5 https://www.kathrynlhall.com/technical-blog/tag/Press+Release monthly 0.5 https://www.kathrynlhall.com/technical-blog/tag/nonfiction monthly 0.5 https://www.kathrynlhall.com/technical-blog/tag/book+review monthly 0.5 https://www.kathrynlhall.com/home-hall daily 1.0 2024-02-27 https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/1650764860968-HYA19QNPXMNATIMCQDD0/Kathryn-Hall5293+small.jpg Kathryn L. Hall – Writer https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/1688152073356-IWVJAXP95E0BFMAUM1WW/Newx2.png Kathryn L. Hall – Writer https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/2d575c97-34b3-4455-85ac-46957d93cbcf/Kathryn-L-Hall-small.jpg Kathryn L. Hall – Writer - Without a community, it’s hard for any artist to thrive. - Maia Ruth Lee https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/1692314552059-CFKJZSYY6MCG35TY48L6/366331836_839928724377115_3937551044286212299_n.jpg Kathryn L. Hall – Writer https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/1671560669113-NX672VEDHUQ87GDVOIES/See-Brody-and-Lana-819x1024.jpeg Kathryn L. Hall – Writer https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/359a2feb-9757-4839-9bff-f2133339146a/technical+writing+gif.gif Kathryn L. Hall – Writer https://www.kathrynlhall.com/creative-blog daily 0.75 2023-06-30 https://www.kathrynlhall.com/creative-blog/2023/6/30/the-autobiography-of-jane-eyre monthly 0.5 2023-09-22 https://www.kathrynlhall.com/creative-blog/2023/6/30/a-guide-to-human-relations-and-hormone-development-1 monthly 0.5 2023-06-30 https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/1671560669113-NX672VEDHUQ87GDVOIES/See-Brody-and-Lana-819x1024.jpeg Creative Writing Blog - A Guide to Human Relations and Hormone Development - Make it stand out Illustration by Sam Bhimji https://www.kathrynlhall.com/creative-direction-blog daily 0.75 2026-07-01 https://www.kathrynlhall.com/creative-direction-blog/2026/7/1/cinecenta-social-media-strategy monthly 0.5 2026-07-01 https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/e917d50a-5652-469a-aab5-5ee7f5b42f31/Screen+Shot+2026-07-01+at+12.37.57+PM.png Creative Direction - Cinecenta Social Media Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/599f9881-8f03-4f3f-a7f8-4128fb550f8f/Screen+Shot+2026-07-01+at+12.39.01+PM.png Creative Direction - Cinecenta Social Media Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.kathrynlhall.com/creative-direction-blog/2023/9/23/alls-fair-play-social-media-strategy monthly 0.5 2026-07-01 https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/8bdd3158-b64b-46a6-8dcd-b85268eff19f/Screen+Shot+2026-07-01+at+12.03.50+PM.png Creative Direction - All's Fair Play Social Media Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/2658a2cc-bb5c-4285-bf1f-caf96c9a1cac/AFP+Tweets.png Creative Direction - All's Fair Play Social Media Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/a949a415-a63f-4062-acc1-b50c12cc1e37/AFP+Instagram.png Creative Direction - All's Fair Play Social Media Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.kathrynlhall.com/creative-direction-blog/2023/10/12/kalamatea-productions-branding monthly 0.5 2023-10-14 https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/1697249292718-9KC5WZWTJ8OS718O4WXB/370107476_6676011195780217_6959714057690045076_n.jpg Creative Direction - Kalamatea Productions Branding https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/1697249309907-W4LVEWRR9XMQQLWQPBJ3/BqTex8wCQAEmISK.jpeg Creative Direction - Kalamatea Productions Branding https://www.kathrynlhall.com/creative-direction-blog/2023/9/29/groundswell-branding monthly 0.5 2026-07-01 https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/1696024740783-PR7FD08VKJWNRQZAMOCR/1604182982804.jpeg Creative Direction - Groundswell Branding https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/1696024740713-KTEK0PXCXLN3DCAK570G/Branded+box.jpeg Creative Direction - Groundswell Branding https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/1696024744344-MI32N42NIBCE2JN73QYO/Design_MockUp.png Creative Direction - Groundswell Branding https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/59d58964-720a-4746-86e0-1649bdf4361f/groundswell+cloud+solutions+2x6+dimension+mockup.jpg Creative Direction - Groundswell Branding https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/cd48b63b-7514-4e2a-96e5-434bb63e0d4c/Shirts.png Creative Direction - Groundswell Branding https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/1782880920737-RQTHXUJFYSZMWEF48IRZ/1695082682747.jpeg Creative Direction - Groundswell Branding https://www.kathrynlhall.com/creative-direction-blog/2023/9/23/caffe-fantastico-social-media monthly 0.5 2026-07-01 https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/b786e999-82e6-4e0a-bbb4-2e61eee44464/Caffe+fantastico+Instagram.png Creative Direction - Caffe Fantastico Social Media - Make it stand out Instagram – @caffe_fantastico https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/33681dcb-fb49-4774-9ab3-5c98b03b7777/Caffe+fantastico+Facebook.png Creative Direction - Caffe Fantastico Social Media - Make it stand out Facebook – @CaffeFantasticoCoffee https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/58edbee9-2869-45b5-9100-503409e0a138/Caffe+fantastico+Twitter.png Creative Direction - Caffe Fantastico Social Media - Make it stand out Twitter – @CaffeFantastico https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/5cc8ffdb-e0b9-48a1-8f49-43efdcc85471/Caffe+fantastico+google+reviews.png Creative Direction - Caffe Fantastico Social Media - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.kathrynlhall.com/creative-direction-blog/2023/9/23/groundswell-cloud-solutions-social-media monthly 0.5 2026-07-01 https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/baa8401b-7a97-44db-b662-a23291f10c69/Frame+7+%281%29.png Creative Direction - Groundswell Cloud Solutions Social media - Dreamforce 2022 Dreamforce is one of the largest global tech events in the world and we needed to make a splash in a sea of partners. Our venue was t Leo’s Oyster var with 1,200 attendees for both nights. I had months of lead up for mail communications, social media posts and other communications across various channels. The event had a 40% ROI. We spent around 140K and got 3M in sales with 11M in the pipeline for the next year. https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/fd25c8a3-96ac-4bd2-8206-7757132a421a/DevOps+Mate+%281%29.png Creative Direction - Groundswell Cloud Solutions Social media - GS Devops Mate In November of 2020 our CTO came to me with GS DevOps Mate. This is a toolkit that they used for a client and wanted to make it open-source and give it back to the Salesforce community as well as show off our talents expertise. In addition to our Webinar, email campaign and landing pages we were active on social media and created several blog posts to promote this free open-source toolkit. We utilized our website, Twitter, Linkedin, Youtube, Instagram, for an omni-channel strategy. Links: Youtube: Video 1, video 2, webinar Blog Posts: Intro, part two, part three, github actions, bitbucket, https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/4a8ce916-a218-4cad-8b19-13af574c7a18/Screen+Shot+2024-06-28+at+3.31.28+PM.png Creative Direction - Groundswell Cloud Solutions Social media - Connections 2022 This Marketing Cloud conference was live tweeted, shared on Linkedin and instagram. We had a social media campaign and direct outreach leading up to our event. https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/a2ca9395-0fca-46bd-aa17-72f5d018b34d/Screen+Shot+2024-06-28+at+3.34.30+PM.png Creative Direction - Groundswell Cloud Solutions Social media - NwHacks In 2019 to 2021 we sponsored NwHacks a local hackathon and got great interactions with potential new hires and generated local brand awareness. https://www.kathrynlhall.com/creative-direction-blog/2023/9/23/kalamatea-productions monthly 0.5 2023-09-23 https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/ef390778-43d0-4167-a62c-f33b71e265c8/The+Mirror.png Creative Direction - Kalamatea Productions - The Mirror https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/32e7a215-7378-4370-ab7b-ffa4e9355a09/All%27s+Fair+Play.png Creative Direction - Kalamatea Productions - All’s Fair Play https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/27b86d02-2776-43bb-b5f4-0c35b4001b6f/AoJE.png Creative Direction - Kalamatea Productions - The Autobiography of Jane Eyre https://www.kathrynlhall.com/creative-direction-blog/2023/9/23/groundswell-cloud-solutions-email-marketing monthly 0.5 2023-09-25 https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/1695491921586-UZ1RMLSE1GY05JQ63FLT/Screenshot+2023-08-17+at+11.46.17+AM+%281%29.png Creative Direction - Groundswell Cloud Solutions email marketing https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/1695495993943-1S5LR5XGFP4O2PEO62N0/Email+two+%281%29.png Creative Direction - Groundswell Cloud Solutions email marketing https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/1695496784243-9TDRBY9PKBE32989UJL4/Email+3+%282%29.png Creative Direction - Groundswell Cloud Solutions email marketing https://www.kathrynlhall.com/creative-direction-blog/2023/8/24/groundswell-cloud-solutions-landing-pages monthly 0.5 2023-09-23 https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/1692900622410-YN6Z35L4K45JTLNHC2RF/Screen+Shot+2023-08-24+at+11.07.13+AM.png Creative Direction - Groundswell Cloud Solutions Landing Pages https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/1692900623788-UKGDY862W945VEEIBLTS/Screen+Shot+2023-08-24+at+11.06.07+AM.png Creative Direction - Groundswell Cloud Solutions Landing Pages https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/1692900625888-I1OCJBZHA9NA1MOKSP42/Screen+Shot+2023-08-24+at+11.05.29+AM.png Creative Direction - Groundswell Cloud Solutions Landing Pages https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/1692900765505-J00MMF9EVIYES0JBP3RL/Screen+Shot+2023-08-24+at+11.09.35+AM.png Creative Direction - Groundswell Cloud Solutions Landing Pages https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/1692900765487-76ND81UXHBXDKLPZOVF3/Screen+Shot+2023-08-24+at+11.09.19+AM.png Creative Direction - Groundswell Cloud Solutions Landing Pages https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/1692900768055-1XBYZD9D3822AO06G82W/Screen+Shot+2023-08-24+at+11.09.09+AM.png Creative Direction - Groundswell Cloud Solutions Landing Pages https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/1692900767857-SN9PUFJSDXSF4ZKRT897/Screen+Shot+2023-08-24+at+11.07.49+AM.png Creative Direction - Groundswell Cloud Solutions Landing Pages https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/1695490519178-CXVTMO33PHZMYIN7SRH9/367726893_1522053468552986_5975284679895971079_n.png Creative Direction - Groundswell Cloud Solutions Landing Pages https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/1692900622410-YN6Z35L4K45JTLNHC2RF/Screen+Shot+2023-08-24+at+11.07.13+AM.png Creative Direction - Groundswell Cloud Solutions Landing Pages - The Tech Playbook Landing page The Tech playbook was a white paper that was months in the making. Our copywriter worked with many stakeholders and our graphic designer created the images on the landing page and white paper itself. The strategy behind this playbook which I managed was to create a high-quality output that would differentiate Salesforce against other software for companies in the technology industry. We highlighted real use cases and it had a two target audiences. one for potential prospects and two for Salesforce employees. I shared this content out with my alliances contacts at Salesforce to make Groundswell / GyanSys stand out amongst the other partners in the Salesforce ecosystem. View Landing Page https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/1692900625888-I1OCJBZHA9NA1MOKSP42/Screen+Shot+2023-08-24+at+11.05.29+AM.png Creative Direction - Groundswell Cloud Solutions Landing Pages - Dreamforce 2022 Landing Page Dreamforce is one of the largest global tech events in the world and we needed to make a splash in a sea of partners. I was in charge of our whole go-to-market plan for our Dreamforce event in 2022 with Groundswell. Since Salesforce prides itself on its partners making up their “ohana” and this being the first in-person event since covid we wanted to bring a vacation / beach theme and good vibes. Our venue was at Leo’s Oyster bar which I sourced. This landing page was live before we hired a copywriter or graphic designer and were using kimp.io for all designs. The black bar at the bottom asking to book a tailored demo is a sticky footer that follows a vistor as they move down the page. We got 300 conversions from 1200 vistors at a 23.1% conversion rate. The venue which we had for 2 nights was at capacity both nights. The event had a 40% ROI. We spent around 140K and got 3M in sales with 11M in the pipeline for the next year. https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/1692900767857-SN9PUFJSDXSF4ZKRT897/Screen+Shot+2023-08-24+at+11.07.49+AM.png Creative Direction - Groundswell Cloud Solutions Landing Pages - Unique Offerings Landing Pages As a marketing team we created several landing pages marketing Groundswells offerings. Sales Cloud, Service Cloud, and Consumer Goods Cloud quick starts to name a few. This Sales Cloud Quick Start Package got a 10% conversion rate. View Landing Page https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/1692900768055-1XBYZD9D3822AO06G82W/Screen+Shot+2023-08-24+at+11.09.09+AM.png Creative Direction - Groundswell Cloud Solutions Landing Pages - GS DevOps Mate The Groundswell team created a truly amazing agnostic toolkit that they gave away for free and open-source to the Salesforce Ohana. Working with the CTO I promoted a livestorm webinar* to promote this achievement. This landing page accompanied the webinar giving more context to the toolkit, specifically on how to configure it for BitBucke pipelines. The long form content lent itself to a landing page format versus a blog post and garnered a 86.8% conversion rate. View Landing Page *I also worked with the Salesforce team to put on a webinar highlighting our work with Slack https://www.kathrynlhall.com/creative-direction-blog/2023/8/17/caffe-fantastico-print-advert monthly 0.5 2023-08-18 https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/d6d52440-7d8e-41a8-a137-a2df0e304a57/320027246_414271110842811_2318065994539255171_n.jpg Creative Direction - Caffe Fantastico Print Advert - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.kathrynlhall.com/creative-direction-blog/2023/8/17/groundswell-cloud-solution-advertising monthly 0.5 2023-09-23 https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/1692314552059-CFKJZSYY6MCG35TY48L6/366331836_839928724377115_3937551044286212299_n.jpg Creative Direction - Groundswell Cloud Solution Advertising https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/1692314561694-GDR8LPBA43S80E4RWK8C/Home+Page+Large+Bottom+ad+%282560+x+1090%29.jpg Creative Direction - Groundswell Cloud Solution Advertising https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/1692314735944-ED082WIFHM3B54604X1M/367437674_1249629182356626_5917727466178174068_n.jpg Creative Direction - Groundswell Cloud Solution Advertising https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/1692314735938-Z57EQ2U4ECJE7S0NLWN2/367580600_1023963045428588_6689797426630500153_n.jpg Creative Direction - Groundswell Cloud Solution Advertising https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/1692376443492-MJA7KFLCS5WSCLBT4O3H/Version+One.png Creative Direction - Groundswell Cloud Solution Advertising https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/1692376443953-R0MV5T7TDTWNS16GOYT6/version+three.png Creative Direction - Groundswell Cloud Solution Advertising https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/1692376444851-IVYGBDYF7VHE6ZI81D38/Version+two.png Creative Direction - Groundswell Cloud Solution Advertising https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/1695490546926-RDNAXGQML7DWGIODO45S/Screen+Shot+2023-09-23+at+10.35.03+AM.png Creative Direction - Groundswell Cloud Solution Advertising https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/b890c07f-c396-406c-9dfd-ca1f321fd9e9/Screen+Shot+2023-08-18+at+10.08.36+AM.png Creative Direction - Groundswell Cloud Solution Advertising - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.kathrynlhall.com/creative-direction-blog/2023/9/23/the-mirror-social-media-strategy monthly 0.5 2026-07-01 https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/6bd5a4f3-db4f-4610-a126-d8617655a441/The+Mirror+Tweets.png Creative Direction - The Mirror Social Media Strategy - Make it stand out Twitter – @TheMirrorFilm8 https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/ed882aa9-6419-4048-b2c4-41088d39289b/The+Mirror+Facebook.jpg Creative Direction - The Mirror Social Media Strategy - Make it stand out Facebook – @TheMirrorFilm8 https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/ebdd3588-a3b3-42b8-8a74-a22980226528/The+Mirror+Instagram+.png Creative Direction - The Mirror Social Media Strategy - Make it stand out Instagram – @themirrorfilm8 https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/1695676972996-RGJML47ESOGKQFP02KDG/The+Mirror+Instagram+story+-+1.png Creative Direction - The Mirror Social Media Strategy https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/1695677047615-PDJU4IF7I09W5HTO8Y5U/The+Mirror+Instagram+story+2.png Creative Direction - The Mirror Social Media Strategy https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/1695677056921-1QO3MB7T5V8N8NMZNMJJ/The+Mirror+Instagram+story+-+3.png Creative Direction - The Mirror Social Media Strategy https://www.kathrynlhall.com/creative-direction-blog/2023/9/23/the-autobiography-of-jane-eyre-social-media-strategy monthly 0.5 2026-07-01 https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/2315db98-2c05-4966-8e29-185bd47dae79/Screen+Shot+2026-07-01+at+10.56.33+AM.png Creative Direction - The Autobiography of Jane Eyre Social Media Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/5e8cc9c1-8353-4914-ba89-302b406b01ae/Screen+Shot+2026-07-01+at+10.55.57+AM.png Creative Direction - The Autobiography of Jane Eyre Social Media Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/5bafaf29-54c3-4261-a7f3-2f9dcc471c5b/Screen+Shot+2026-07-01+at+11.00.56+AM.png Creative Direction - The Autobiography of Jane Eyre Social Media Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/74314708-542c-41a5-a188-d7872d9b4385/Screen+Shot+2026-07-01+at+11.13.11+AM.png Creative Direction - The Autobiography of Jane Eyre Social Media Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.kathrynlhall.com/404-page-not-found daily 0.75 2022-04-24 https://www.kathrynlhall.com/contact daily 0.75 2023-06-30 https://www.kathrynlhall.com/bio-2 daily 0.75 2023-06-27 https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/2d575c97-34b3-4455-85ac-46957d93cbcf/Kathryn-L-Hall-small.jpg Bio - Without a community, it’s hard for any artist to thrive. - Maia Ruth Lee https://www.kathrynlhall.com/all-work daily 0.75 2026-07-01 https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/4a5db784-3e5e-4971-b12a-25d81602209c/Frame+5.png All Work - Social Media + Content https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/92f0b6dd-8d98-44a5-adbe-c4c9a2bfeb1a/GSC2021Branding-5.jpeg All Work - Branding https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/1692313207315-FOAQFG4RYCUF3CZKA2UP/366331836_839928724377115_3937551044286212299_n.jpg All Work - Advertising Print and Digital Advertising https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/b82eb6df-e0ac-4008-830a-22a965ab59ec/Salesforce+targeting+emails+and+communications+%281%29.png All Work - Email Marketing + Landing Pages https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/1671560669113-NX672VEDHUQ87GDVOIES/See-Brody-and-Lana-819x1024.jpeg All Work - A Guide to Human Relations and Hormone Development https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/6bc751db-f847-413f-a31d-43c1b9fcc326/Screen+Shot+2022-12-20+at+10.53.16+AM.png All Work - The Autobiography of Jane Eyre https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/5f5717f5-c407-4ddc-8f34-2be173b9eeb0/Screen+Shot+2023-09-22+at+2.51.05+PM.png All Work - Fragmented https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/0e90540f-2e74-4d25-9dbd-8412e8c87d54/1_osTiwzAEBsA3V09yUwkT3g.webp All Work - A Dim Reflection in the Rearview Mirror https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/6704c808-735d-40f6-b5a3-95725f7fb9bb/review_slide_07_2023_00_small_7dbd73dde389a02996fa86ac16f505c6.jpeg All Work - Groundswell Cloud Solutions Press Release https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/650f6d55-6c1d-497f-95f1-9fc818831b9e/Screen+Shot+2023-09-18+at+4.03.02+PM.png All Work - Editiorial Work https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/f7aa6d25-0b4f-4ece-97bc-5aeecd94cfc5/Screen+Shot+2023-08-15+at+4.03.53+PM.png All Work - Caffe Fantastico Press Release https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/1658696052831-IQWA3U2UJ7I27J10TRC7/Stocksy_txp35169653TeS100_Large_639001_WEBSAFE.jpg All Work - Book Review: L’Appart https://www.kathrynlhall.com/creative-writing daily 0.75 2023-09-22 https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/1671560669113-NX672VEDHUQ87GDVOIES/See-Brody-and-Lana-819x1024.jpeg Creative Writing - A Guide To Human Relations and Hormone Development A short story published in 2019 at www.leopardskinandlimes.com about Lana and Brody, two youths controlled by hormones. https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/6bc751db-f847-413f-a31d-43c1b9fcc326/Screen+Shot+2022-12-20+at+10.53.16+AM.png Creative Writing - The Autobiography of Jane Eyre I wrote 3 episodes of the Web Series The Autobiography of Jane Eyre for Kalamatea Productions https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/5f5717f5-c407-4ddc-8f34-2be173b9eeb0/Screen+Shot+2023-09-22+at+2.51.05+PM.png Creative Writing - Fragmented A short story that was a second-year assignment written in 2013 that needed to include certain aspects. https://www.kathrynlhall.com/technical-writing daily 0.75 2026-07-01 https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/193fe3c9-00d8-4d9b-869b-7579daa17ee1/IMG_0945-2-1-scaled.jpg Technical Writing - Triathlon Athlete Guide I created an Athelete Guide for the North Shore Triatholon for their 2024 race competitiors https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/4fb80274-9475-48e8-88ef-643d4cd2ec28/1_rkwaJV-pG0pPcYDNnE-RDQ.webp Technical Writing - How Canadian scripted television is finally competing on a global stage https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/160f2110-c5b3-4bfb-9958-9b73305fdd55/Screen+Shot+2025-02-25+at+10.36.07+AM.png Technical Writing - Is Succession A Horror Show? A blog post where I contemplate the divide of comedy, drama, and horror in television. https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/a7d41db5-6646-4a35-bbe4-69c15d896011/The-truman-show-factually-fake.png Technical Writing - Factually Fake A short essay on The Truman Show and presented reality through the lens of Baudrillard’s Precession of Simulacra. https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/40295b8e-2995-4f89-801a-01caa5f05895/Stocksy_txp35169653TeS100_Large_639001_WEBSAFE.jpg Technical Writing - Book Review: L’Appart My review of best selling author and world-renowned chef David Lebovitz’s 2017 novel L’Appart: The Delights and Disasters of Making My Paris Home where he undertakes updating his Paris apartment along with Recipe insets. https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/e63053a3-7e47-4bb8-9c88-f0bfc35f184e/IMG_1028-scaled.jpg Technical Writing - Kids Athlete Guide I scoped two projects for the North Shore Triatholon for their 2024 race competitors, one for adult racers and one for kids / parents of kids that compete as early as the age of six. https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/a09f09a3-dd6c-41f2-b9c7-60ed6cbeaab0/Screen+Shot+2025-02-25+at+10.34.25+AM.png Technical Writing - Why Grammarly isn’t perfect A blog post where I examine Grammarly and its use in a writers life. https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/1647742278751-NZ2R6M60CE9856PR70GV/Stocksy_txp35169653TeS100_Large_645135_WEBSAFE.jpg Technical Writing - Technology Fighting For Climate Change A blog post I wrote about how technology can allow us to plan for a better and sustainable tomorrow https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/92f0b6dd-8d98-44a5-adbe-c4c9a2bfeb1a/GSC2021Branding-5.jpeg Technical Writing - Why We Sponsor Local Events A blog post I wrote for Groundswell Cloud Solutions to promote the hackathons we sponsored locally https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/f7aa6d25-0b4f-4ece-97bc-5aeecd94cfc5/Screen+Shot+2023-08-15+at+4.03.53+PM.png Technical Writing - Caffe Fantastico Press Release At the tail end of 2017 I crafted a press release for Caffe Fanastico to promote their collaboration with Habitat for Humanity https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/3b5dd8a6-d785-41ed-be57-1a452b963337/How-do-trustees-make-your-pension-securepng Technical Writing - How Trustees Make Your Pension Sustianable In April 2024 I made it through the initial round of interviews and was asked to do a writing assignment. Here’s what I created https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/ad7fe9be-3106-4d8f-ae65-886d0c06b04a/top-five-ways-your-nonprofit-can-utilize-AI.png Technical Writing - Top 5 Ways Your Nonprofit Can Utilize AI This is a writing assignment I did in January of 2024 for Cloud For Good about AI in the nonprofit sector. https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/650f6d55-6c1d-497f-95f1-9fc818831b9e/Screen+Shot+2023-09-18+at+4.03.02+PM.png Technical Writing - Editorial Work for Groundswell Some of my first work at Groundswell Cloud Solutions was editing other colleagues work and collaborating with them. https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/4be22e9f-22bf-4619-bf41-18d282301c1d/How-to-configure-devops-mate.jpeg Technical Writing - Groundswell Cloud Solutions Writing Assignment In September 2019 I made it through the initial round of interviews and was asked to do a writing assignment. Here’s what I created https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/6704c808-735d-40f6-b5a3-95725f7fb9bb/review_slide_07_2023_00_small_7dbd73dde389a02996fa86ac16f505c6.jpeg Technical Writing - Groundswell Cloud Solutions Press Release In June of 2020 Groundswell one Canada’s Top Small and Medium employer awards. I creafted a press release for out blog and for Daily Hive https://www.kathrynlhall.com/creative-direction daily 0.75 2026-07-01 https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/6bd5a4f3-db4f-4610-a126-d8617655a441/The+Mirror+Tweets.png Creative Direction - Social Media + Content https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/0b1dde05-63b3-458a-b326-15cabe422f0e/Screen+Shot+2023-09-26+at+10.12.14+AM.png Creative Direction - Branding https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/3d83eb55-ee43-4dec-9538-f82377b49f17/_Advertising.png Creative Direction - Advertising Print and digital advertising. PPC and SEM https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/b82eb6df-e0ac-4008-830a-22a965ab59ec/Salesforce+targeting+emails+and+communications+%281%29.png Creative Direction - Email Marketing + Landing Pages https://www.kathrynlhall.com/branding daily 0.75 2026-07-01 https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/1696024744344-MI32N42NIBCE2JN73QYO/Design_MockUp.png Branding - Groundswell Cloud Solutions https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/64d374ee-76d2-4a5b-b406-fb3178d79820/Jane+Eyre+Branding.jpg Branding - The Autobiography of Jane Eyre https://www.kathrynlhall.com/social-and-content daily 0.75 2026-07-01 https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/a2ca9395-0fca-46bd-aa17-72f5d018b34d/Screen+Shot+2024-06-28+at+3.34.30+PM.png Social Media & Content - Groundswell Cloud Solutions https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/1695502979435-VIL1H1QF0WATN5TN5LLX/The+Mirror.png Social Media & Content - The Mirror . https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/1695502898880-WHXWSC3IO3H5W3H3BCP0/All%27s+Fair+Play.png Social Media & Content - All’s Fair Play https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/1695502945006-U7Q90YE11ACHFZP14BZK/AoJE.png Social Media & Content - The Autobiography of Jane Eyre https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/71f304b4-932f-4620-bf3b-2637d1825318/Screen+Shot+2023-09-25+at+7.47.49+PM.png Social Media & Content - Caffe Fantastico https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/7600f3a7-2053-487f-aed2-d969e69d9f72/Screen+Shot+2026-06-30+at+9.31.46+PM.png Social Media & Content - Cincenta Films https://www.kathrynlhall.com/advertising daily 0.75 2023-08-17 https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/3d83eb55-ee43-4dec-9538-f82377b49f17/_Advertising.png Advertising - Groundswell Cloud Solutions Advertising digital advertising and PPC strategy https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/dd7afd85-8bce-4647-9898-49c7e6058217/320027246_414271110842811_2318065994539255171_n.jpg Advertising - Caffe Fantastico Print Ad https://www.kathrynlhall.com/email-marketing-landing-pages daily 0.75 2023-09-23 https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/21e495c5-db06-4d64-8305-e19ea602fa4e/phone+email+image.png Email Marketing & Landing Pages - Groundswell Cloud Solutions Email Marketing https://images.squarespace-cdn.com/content/v1/5c74a9289b7d1543c59fa0f3/0e7191be-6123-49bf-a1e2-7b98a964cf18/landing+page+thumbnail.png Email Marketing & Landing Pages - Groundswell Cloud Solutions Landing Pages