All's Fair Play Social Media Strategy

For this production I wanted to go a different route than The Autobiography of Jane Eyre. For The Autobiography of Jane Eyre (AoJE) we had several websites, social media sites or different characters. Since this story wasn’t in anyones particular view we didn’t need these characters to be on social and to go deeper with them. Instead we wanted that audience to be outside the action but have fictional characters that they would live vicariously through and gather information as episodes dropped.

The Vlog segments came from two of the younger characters at the party Daria and Sammy. It felt right for these two characters to have Twitter accounts to accompany these vlog segments of theirs. If we were to launch this today I would have chosen TikTok rather than what is now called X to depict their inner lives through social media.